Pinned

Apr 18 2025

Process & Skills

I'm a specialist that brings entire digital products to life on my own or on a team. I apply a science and data backed cycle of research, design, development of code and content, and testing.

Research

Understanding the problem is where it all starts. Analyzing and defining users and their needs lays the foundation. The insights uncovered inform ideation and shape the product's final design.

FigJam Jira Notion SWOT Card Sorting Competitor Analysis Stakeholder Interviews Surveys User Interviews Analytics Analysis User Personas

Design

Low-fidelity prototypes are created and iteratively tested with users to identify pain points and improve workflows. Once validated, high-fidelity designs are developed, incorporating branding, accessibility, and visual consistency.

Adobe Illustrator Adobe Photoshop Adobe XD Figjam Figma Branding Design Systems High Fidelity Low Fidelity Prototyping User Flows User Stories Wire-Framing

Develop

I develop complete digital products or UI prototypes for handoff to other developers. I adapt to existing platforms or select a new platform to build a product on. I leverage separate environments and version control systems to keep everything organized and functional.

CSS Ghost Handlebars HTML Git Github Gulp Javascript jQuery Liquid PHP SASS Shopify Twig WordPress CMS Themes Plug-ins UI Prototypes Websites

Test

Interactive prototypes are tested for usability, and feedback is implemented before handoff to developers, or I begin development myself. I work with QA to resolve any final bugs before launch, or if I'm acting as QA, I leverage Litmus to conduct rigorous testing across devices and applications.

Post-launch, I return to analytics and user feedback, guiding continuous optimization to ensure the design evolves with user needs.

Google Analytics Hot Jar Litmus Pendo UserTesting.com A/B Testing Analytics Analysis QA User Testing